Nothing ever happens in a vacuum. Well, not really, unless you count planet Earth as happening in a vacuum (space), in which case you’re missing the point because everything obviously happens in a vacuum if you zoom out far enough.
No event can be taken as a single entity unchanged by other events. Anybody who professes to do so is either unaware of this fact or a liar. Context is extremely important in evaluating anything, be it music, culture, advertisements, sports, media of any kind, and on and on. Context is, in reality, so very important that historical events and their perceived effect can be changed massively by a small paradigm shift in context.
Here’s an illustration. On Saturday, January 4, 2014, the Kansas City Chiefs traveled to Indianapolis to take on the Colts to open the NFL playoffs. The Colts won, 45-44. That is the event and, by itself, is very innocuous. However, what context the game is taken in shifts how the game is perceived, especially as from a Chiefs perspective:
- From a micro standpoint, the game was a giant disappointment for the Chiefs. Up 38-10 shortly after halftime, the Chiefs underwent a comprehensive collapse, being outscored 6-35 in the final 27 minutes of the game. Their offense couldn’t make headway, and their defense did their best impression of Swiss cheese. A brutal, unforgivable loss that ends their title hopes.
- Pulling back a little, one realizes what a superior season the Chiefs had. In 2012, KC went 2-14 and were the worst team in the NFL. In 2013, the Chiefs improved to 11-5, winning a playoff spot and, almost, a playoff game. A quick, extreme turnaround that has very few precedents in NFL history. At this perspective, the 2013 Chiefs were obviously a success.
- Pulling back furthermore switches the contextual view of this game from positive to almost unbearably depressing. This is the Chiefs’ 8th straight playoff loss, an NFL record (4 of those 8 losses to the Colts). Furthermore, the last time the Chiefs won a playoff game was 1993. An entire generation of Chiefs fans have grown up and never seen them win a playoff game in their lifetime. The Chiefs blew it, and the streak continues to at least January 2015.
The amazing thing about events is that time is an ongoing activity, and events that are happening now will have unforeseen contextual consequences in the coming days, weeks, months, and years. For instance, this Chiefs loss will be felt for years, or at least until the Chiefs finally win a playoff game in 2034.
Context is very important, but it is also relatively simple and easy to analyze. It is a way to help us understand events as they happen, both at home, in relationships, and in the workplace. If we pause to examine what in which context we are viewing an event, it never hurts and, usually, helps. It’s so easy not to do, instead losing ourselves in the daily grind or in the midst of emotion. Also, sometimes viewing things in a smaller context is better, while sometimes viewing things in a larger context is better, which can sometimes be confusing. Regardless, an awareness of context helps in understanding of advertisements, news, and events, and can also help us in our own lives.
Unless you’re a Chiefs fan. Context won’t insulate you from failure, after all.